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<p><strong>Expert Email Marketing Insights to Boost Deliverability and Minimize Bounce Rates</strong><br>Discover how email verification and proven strategies can help you connect with more customers effectively.</p>

Tag: Customer Journey

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Customer Journey

<p><strong id="docs-internal-guid-95634e14-7fff-796d-24a6-08aff994fe47">How? By delivering thoughtful, well-timed customer experiences that engage potential, current, and past customers &mdash; even after a sale. At the core of this strategy is <a href="https://www.neverbounce.com/blog/email-marketing-strategy-6-steps-flawless-execution">email marketing</a>, which plays a role in every stage of the customer lifecycle. We&rsquo;ll explain how it works below.</strong></p>
<h2 dir="ltr">Why is Lifecycle Marketing Important?</h2>
<p dir="ltr">Lifecycle marketing is important, because without consideration across the buyer&rsquo;s journey, through the marketing funnel, and beyond, you&rsquo;re leaving money on the table. Limiting your marketing efforts to lead and sales generation alone misunderstands the potential relationship customers can have with your brand.</p>
<p><strong>&nbsp;</strong></p>
<p dir="ltr">Tailoring omnichannel marketing efforts to specific touchpoints along the customer lifecycle marketing journey can acquire, keep, engage, and re-engage potential, current, and former customers by keeping your brand front of mind, while building awareness around your products and services.</p>
<p><strong>&nbsp;</strong></p>
<p dir="ltr">Here are a few basic examples of lifecycle marketing:&nbsp;</p>
<p><strong>&nbsp;</strong></p>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Increasing activation and conversion rates by sending well-timed abandoned cart emails</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Offering incentives to disengaged former customers to pull them back in</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Sending emails that offer special pricing and discounts to potential customers</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Recommending useful or interesting informational content to repeat customers to keep them engaged with your brand</p>
</li>
</ul>
<p><strong>&nbsp;</strong></p>
<p dir="ltr">Now that you have a sense of what lifecycle marketing is, let&rsquo;s take a look at the specific stages.</p>
<h2 dir="ltr">The Stages of Lifecycle Marketing &amp; How Email Fits In</h2>
<p dir="ltr">It&rsquo;s important to note that while there is not a consensus in the marketing world about what the actual stages are, there are three stages that are commonly agreed upon. Those stages are: Acquire, Engage, Retain. Within those three different stages are smaller segments. However, for the purposes of this article, we&rsquo;re going to discuss the three high-level lifecycle stages and how email can help your business best engage with leads in those stages.</p>
<h3 dir="ltr">The "Acquire" Stage: Getting Prospects into Your Funnel</h3>
<p dir="ltr">The first rule of business is to attract and acquire leads that can be converted into sales. In order to acquire a lead, though, a potential customer has to first become aware of your brand and its offerings. (This awareness stage is sometimes listed as a separate stage in a customer lifecycle marketing strategy, and sometimes &mdash; like here &mdash; it&rsquo;s included in the &ldquo;acquire&rdquo; stage.)</p>
<p><strong>&nbsp;</strong></p>
<p dir="ltr">Drafting, publishing, and pushing content on your website, landing pages, social media platforms are some common ways to get leads. This content should be designed to reach people at the top of your conversion funnel. It should speak to customer needs that are still unmet.</p>
<p><strong>&nbsp;</strong></p>
<p dir="ltr">This is where making a potential customer aware of your product/service is key. You&rsquo;ll be competing for attention, so go big! Think well-produced videos, high-value blog posts, catchy and well-researched infographics &mdash; the kinds of content people want to share. After grabbing a potential customer&rsquo;s attention, you&rsquo;ll want to entice them further by getting their email address.</p>
<h4 dir="ltr">How Email Fits Into This Stage</h4>
<p dir="ltr">Once you&rsquo;ve acquired a lead, it&rsquo;s essential to nurture it. Social media marketing, PPC, retargeting ads, and SMS push notifications can all play a role in this effort. However, email workflows may be the most effective strategy. Here are some email examples:</p>
<p><strong>&nbsp;</strong></p>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><a href="https://www.neverbounce.com/blog/engaging-welcome-emails-can-launch-your-ecommerce-email-campaigns">Welcome email series</a>: Set up email workflows that welcome a new lead and offer them content that builds trust and interest. FAQs work well in this type of email workflow series.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Special offer emails: People love a deal. Provide unique deals and discounts to encourage further action.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Emails to gather customer data: Use your creativity to send fun, interactive emails to collect more information. This could include polls, quizzes, etc.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Emails with invite-only content and events: Webinars are a great offer in this type of email flow. Giving people information they want is a great way to build the relationship and work your lead further down the funnel.</p>
</li>
</ul>
<p><strong>&nbsp;</strong></p>
<p dir="ltr">One important note: As you&rsquo;re trying to acquire and then nurture your leads, nailing the subject line is crucial. For help with that, here are <a href="https://www.neverbounce.com/blog/best-email-subject-lines">90 of the best email subject lines</a>.</p>
<h3 dir="ltr">The "Engage" Stage: Nurturing Relationships and Driving Conversions</h3>
<p dir="ltr">Once you&rsquo;ve begun nurturing that lead, engaging them is your next goal. What does engagement look like? Engagement includes trying to elicit different customer behaviors, including:</p>
<p><strong>&nbsp;</strong></p>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Clicking an email or social media link to return to your website or landing page</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Reading/viewing an email</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Clicking on a PPC ad or an affiliate link on an influencer&rsquo;s post</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Scrolling through your website</p>
</li>
</ul>
<p><strong>&nbsp;</strong></p>
<p dir="ltr">The goal during this phase is to help the lead evaluate your offerings and assess which ones suit them best. This phase can take a while, so it&rsquo;s important to be patient and to set up <a href="https://www.neverbounce.com/blog/personalized-sales-email">personalized email workflows</a> that offer content and information that&rsquo;s fresh.</p>
<h4 dir="ltr">How Email Fits Into This Stage</h4>
<p dir="ltr">Using email to drive potential customer engagement should be viewed as a form of relationship-building. You&rsquo;re looking to show your interest in the lead, so consistent (but not annoying) communication is essential.</p>
<p><strong>&nbsp;</strong></p>
<p dir="ltr">Potential email workflows for this stage of their journey include:</p>
<p><strong>&nbsp;</strong></p>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><a href="https://www.neverbounce.com/blog/the-best-abandoned-cart-emails-to-convert-the-unconvinced-shopper">Abandoned cart emails</a>: This type of email campaign reminds users of what they left behind in a cart.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Browse recovery emails: This <a href="https://www.neverbounce.com/blog/4-tips-for-retargeting-emails-that-get-people-to-checkout">re-engagement</a> tactic involves gently reminding your lead about what has already caught their eye.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Brand value emails: This type of email uses storytelling to showcase the brand and engage your lead.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Limited-time offer emails: Creating urgency with a deal that features a tight deadline can be a great way to encourage action.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Onboarding explainer emails: For SaaS providers, especially, explaining the onboarding process can sometimes be all it takes to convert a lead into a sale.</p>
</li>
</ul>
<p><strong>&nbsp;</strong></p>
<p dir="ltr">Once a lead has made their first purchase and become a new customer, it&rsquo;s time to shift them into the retain stage.</p>
<h3 dir="ltr">The "Retain" Stage: Building Loyalty and Reducing Churn</h3>
<p dir="ltr">The retain stage is exactly what it sounds like. It&rsquo;s where your marketing efforts are geared toward retaining all your current customers.</p>
<p><strong>&nbsp;</strong></p>
<p dir="ltr">Depending on the customer behavior, there are a number of different strategies to take during this stage. Loyal customers who make consistent repeat purchases should receive a different type of experience than a new customer. This is where segmentation within the three primary stages comes into play.</p>
<h4 dir="ltr">How Email Fits Into This Stage</h4>
<p dir="ltr">As with every other lifecycle stage, email is an essential component of retaining your customers. From gathering testimonials to ensuring customer satisfaction, maintaining high-quality and consistent email communication can provide you with valuable intel, while also continuing to generate sales.</p>
<p><strong>&nbsp;</strong></p>
<p dir="ltr">Showing appreciation, providing resources, and offering your customers value goes a long way in ensuring customer retention. Here are some of the email workflow types that can keep your customers engaged:</p>
<p><strong>&nbsp;</strong></p>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Post-purchase emails: Haven&rsquo;t checked in on customer satisfaction yet? That&rsquo;s an email workflow. Know about satisfaction but haven&rsquo;t sent a thank you offer? That&rsquo;s another one.</p>
</li>
</ul>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><a href="https://www.neverbounce.com/blog/top-customer-loyalty-program-email-campaigns">Loyalty program emails</a>: Find out how deep the love goes with an offer to join your loyalty program.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Re-engagement emails: This email workflow targets customer relationships that have fallen on hard times. You can make them an offer or give them a gift.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Customer survey emails: Surveys can go a long way in keeping customers. Ask them about their pain points, new offerings they would like to see, etc.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Advocacy incentive emails: Use email to incentivize your loyal customers to refer your business to other prospects.</p>
</li>
</ul>
<h2 dir="ltr">Essential Tools in Lifecycle Marketing</h2>
<p dir="ltr">It might go without saying, but it&rsquo;s key to have the right tools and teams for just about any marketing initiative. Lifecycle marketing is no exception. Some essential tools and teams include:</p>
<p><strong>&nbsp;</strong></p>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Content marketing team</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">A good CRM</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">A/B testing and analytics tools to gather and analyze key metrics and KPIs</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Email automation tool</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Customer loyalty program</p>
</li>
</ul>
<h2 dir="ltr">How NeverBounce Can Help With Your Lifecycle Marketing</h2>
<p><strong id="docs-internal-guid-5aaff25f-7fff-ba6f-192a-4653b679d6ba">Without a doubt, email marketing is a foundational part of any good lifecycle marketing strategy. <a href="https://www.neverbounce.com/why-neverbounce">Use NeverBounce</a> to keep all your email addresses validated, so your marketing efforts and strategy can help you acquire, engage, and retain customers day after day after day.</strong></p>

<p dir="ltr">Enticing and retaining customers is essential for long-term business success. Lifecycle marketing helps companies achieve this by using a mix of tools and strategies to turn leads into customers &mdash; and customers into brand advocates.</p>
<p>&nbsp;</p>

Lifecycle Marketing: The Role of Email in Every Stage of the Customer Journey

Lifecycle Marketing Stages & How Email Fits Into Each One

<h2 dir="ltr">1. Define ROI Metrics That Matter</h2>
<p dir="ltr">To maximize ROI, you must first identify what success looks like. Key performance indicators (<strong>KPIs</strong>) should align with your business objectives.</p>
<h3 dir="ltr">Key Metrics to Track</h3>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Open Rate: Measures the effectiveness of subject lines.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Click-Through Rate (<strong>CTR</strong>): Indicates content engagement.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Conversion Rate: Tracks completed actions like purchases or sign-ups.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Bounce Rate: Reveals issues with list quality or deliverability.</p>
</li>
</ul>
<p dir="ltr">Understanding these metrics allows you to allocate resources more effectively and refine your campaigns over time.</p>
<p dir="ltr">&nbsp;</p>
<hr>
<p>&nbsp;</p>
<h2 dir="ltr">2. Optimize Your Email List for Maximum Deliverability</h2>
<p dir="ltr">A healthy email list is the foundation of high-performing campaigns. Sending to invalid or outdated addresses not only reduces engagement but also risks your sender reputation.</p>
<h3 dir="ltr">Best Practices for Email Hygiene</h3>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Conduct regular list cleanups to remove inactive subscribers.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Implement double opt-ins to confirm interest and ensure valid addresses.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Use tools like <strong>NeverBounce</strong> to validate email addresses in real time, reducing the chance of bounces and maintaining a strong sender score.</p>
</li>
</ul>
<h3 dir="ltr">Why This Matters for ROI</h3>
<p dir="ltr">Lower bounce rates lead to higher deliverability, which ensures more emails reach their intended audience, driving better engagement and revenue.</p>
<p dir="ltr">&nbsp;</p>
<hr>
<p>&nbsp;</p>
<h2 dir="ltr">3. Segment Your Audience for Laser-Focused Campaigns</h2>
<p dir="ltr">Segmentation is about delivering the right message to the right audience. When done correctly, it can increase open rates by up to 39% <a href="https://www.campaignmonitor.com/resources/knowledge-base/why-does-segmentation-matter-in-email-marketing/" target="_blank" rel="noopener">(Campaign Monitor, 2023).</a></p>
<h3 dir="ltr">Segmentation Techniques</h3>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Demographic Segmentation: Customize content by age, location, or job role.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Behavioral Segmentation: Target users based on interactions, like past purchases or website activity.</p>
</li>
</ul>
<p dir="ltr">&nbsp;</p>
<hr>
<p>&nbsp;</p>
<h2 dir="ltr">4. Personalize Content to Drive Engagement</h2>
<p dir="ltr">Email personalization has advanced far beyond using first names in subject lines. Today, it's about creating tailored experiences that align with each subscriber&rsquo;s journey.</p>
<h3 dir="ltr">Effective Personalization Tactics</h3>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Offer product recommendations based on previous purchases.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Include dynamic content blocks that adjust based on user behavior.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Use AI to predict and suggest content topics.</p>
</li>
</ul>
<h3 dir="ltr">Real-World Example</h3>
<p dir="ltr">An HR software company might send personalized guides to recruitment officers about streamlining the hiring process, while sending tips on employee engagement to HR managers.</p>
<p dir="ltr">&nbsp;</p>
<hr>
<p>&nbsp;</p>
<h2 dir="ltr">5. Focus on Email Design and User Experience</h2>
<p dir="ltr">An email that looks great on all devices ensures higher engagement rates. With 60% of emails opened on mobile devices (<a href="https://www.litmus.com/email-client-market-share" target="_blank" rel="noopener">Litmus, 2023</a>), responsive design is critical.</p>
<h3 dir="ltr">Design Tips for Success</h3>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Use a single-column layout to improve readability.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Highlight your CTAs with bold buttons.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Keep text concise while delivering value.</p>
</li>
</ul>
<h3 dir="ltr">Pro Tip</h3>
<p dir="ltr">Minimalist designs with eye-catching visuals perform better. Test different layouts and design elements to find what resonates most with your audience.</p>
<p dir="ltr">&nbsp;</p>
<hr>
<p>&nbsp;</p>
<h2 dir="ltr">6. Test, Analyze, and Improve Continuously</h2>
<p dir="ltr">The best email marketing campaigns rely on continuous improvement. Regularly testing different elements ensures you stay ahead of evolving audience preferences.</p>
<h3 dir="ltr">What to Test</h3>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Subject Lines: Experiment with different tones and personalization.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Email Copy: Try long-form versus short-form content.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Timing: Identify when your audience is most likely to engage.</p>
</li>
</ul>
<p dir="ltr">Analyzing results with tools like Google Analytics or your email platform&rsquo;s built-in metrics allows you to make data-driven decisions that boost performance.</p>
<p dir="ltr">&nbsp;</p>
<hr>
<p>&nbsp;</p>
<h2 dir="ltr">7. Tailor Strategies for Specific Industries</h2>
<p dir="ltr">Every industry has unique needs and audience expectations. Tailoring your approach ensures your content resonates.</p>
<h3 dir="ltr">Advertising &amp; Marketing</h3>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Highlight success stories or case studies.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Share insights on emerging trends like AI-driven ad campaigns.</p>
</li>
</ul>
<h3 dir="ltr">HR Professionals</h3>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Use emails to promote workplace events or wellness programs.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Share relevant resources for improving team productivity.</p>
</li>
</ul>
<h3 dir="ltr">IT Experts</h3>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Focus on problem-solving content, like tutorials or product updates.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Send technical insights tailored to their expertise.</p>
</li>
</ul>
<p dir="ltr">&nbsp;</p>
<hr>
<p>&nbsp;</p>
<h2 dir="ltr">8. Deliver Emails Your Audience Wants to Receive</h2>
<p dir="ltr">Respecting your audience&rsquo;s preferences is essential. Nearly 50% of consumers unsubscribe because they receive too many irrelevant emails (Statista, 2023).</p>
<h3 dir="ltr">How to Stay Relevant</h3>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Allow subscribers to choose the frequency and type of emails they receive.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Regularly survey your audience for feedback on content preferences.</p>
</li>
</ul>
<p dir="ltr">&nbsp;</p>
<hr>
<p>&nbsp;</p>
<h2 dir="ltr">9. Maintain Compliance to Protect Your Reputation</h2>
<p dir="ltr">Email compliance is about more than avoiding fines&mdash;it&rsquo;s about building trust. Ensure your campaigns adhere to GDPR, CAN-SPAM, and other relevant laws.</p>
<h3 dir="ltr">Best Practices for Compliance</h3>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Include clear opt-out options in every email.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Send emails only to subscribers who have provided explicit consent.</p>
</li>
</ul>
<p dir="ltr">&nbsp;</p>
<hr>
<p>&nbsp;</p>
<h2 dir="ltr">10. Make Every Email Count with Clean, Validated Data</h2>
<p dir="ltr">Clean data is the secret weapon for maximizing email marketing ROI. Email addresses decay at a rate of 22% annually (HubSpot, 2023), making regular verification a must.</p>
<p dir="ltr">Using a service like <strong>NeverBounce</strong> ensures your data is accurate and up-to-date, helping you avoid deliverability issues and make every email count.</p>
<p dir="ltr">&nbsp;</p>
<hr>
<p>&nbsp;</p>
<h2 dir="ltr">Conclusion: Unlocking the Power of Email Marketing</h2>
<p dir="ltr">Maximizing ROI in email marketing is both an art and a science. By focusing on clean data, targeted segmentation, personalized content, and ongoing optimization, businesses can turn email campaigns into powerful revenue generators. Whether you&rsquo;re in Advertising, HR, or IT, the strategies in this playbook will set you on the path to success.</p>
<p dir="ltr">Ready to take your email marketing to the next level? <a href="https://app.neverbounce.com/register" target="_blank" rel="noopener">Start building cleaner, more effective campaigns today with data verification tools like NeverBounce as your foundation.</a></p>

<p dir="ltr">Email marketing is not just about sending messages&mdash;it&rsquo;s about creating connections, building trust, and driving results. <strong>With 4.3 billion email users worldwide (Statista, 2023</strong>), the potential for engagement is unparalleled. However, to unlock its true ROI potential, businesses need to focus on performance optimization, deliverability, and audience engagement.</p>
<p dir="ltr">&nbsp;</p>

2025 The Ultimate Email Marketing ROI Playbook

<p>Email is the OG digital marketing tool. </p><p>While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. It’s ubiquitous, low cost, reliable, and provides high-impact benefits. Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns.</p><p>Let’s take a closer look at why you should pay attention to the most measurable, automatable, and scalable asset in the digital marketer’s toolkit. </p><p>1. You’ll get high ROI</p><p>According to <a href="https://www.campaignmonitor.com/resources/guides/email-marketing-new-rules/">Campaign Monitor</a>, email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. That statistic alone offers an incentive for brands to take a closer look at their<a href="../../email-marketing-strategy-6-steps-flawless-execution"> email marketing strategy</a> and to maximize return.</p><p>In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. </p><figure class="p"><img src="https://neverbounce-hosted.s3.amazonaws.com/images/blog/Email+Marketing+Stats.png" alt="" /></figure><p>Source: Campaign Monitor </p><p> </p><p>2. You can engage prospects throughout the customer life cycle</p><p>One of the greatest benefits of email is the fact that it suits every stage of the<a href="../../../../blog/the-best-retail-email-strategies-for-the-entire-customer-life-cycle"> customer life cycle</a>.</p><h3>Stage 1: New Subscribers</h3><p>At this stage, email is used to welcome new prospects at the beginning of the purchase journey who have filled out a form on your website. These early-stage emails should provide more information about your product or service. and establish brand awareness by inviting customers to connect through a meeting, webinar, free trial, or demo.</p><h3>Stage 2: New Paying Customers</h3><p>You’ve just closed the deal and brought a new customer on board. At the start of this stage, email marketing strategies help customers make a payment or commit by e-signing a contract. From then on, brands must convert first-time customers into repeat buyers. </p><p><a href="../../../../blog/relationship-marketing-strategies">Building trust</a> is essential to convincing customers to buy more than once. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies.</p><h3>Stage 3: Active Customers and Subscribers</h3><p>These are loyal customers who interact with your brand frequently and make repeat purchases. Thoughtful email marketing can encourage this high-value set of customers through loyalty offers, bonuses, limited time offers, and exclusive invitations.</p><h3>Stage 4: Dormant Subscribers, Unsubscribers, and Churn</h3><p>In stage four, email can be used to determine which customers are no longer interested in your brand or doing business with it. First, they typically stop opening your emails, which signals that it’s time to attempt to re-engage them. Once they have <a href="../../../../blog/how-to-design-unsubscribe-pages-to-draw-customers-back-in">unsubscribed</a> or<a href="https://blog.zoominfo.com/customer-churn-data/"> churned</a> through your email marketing funnel it is much more difficult to revive them.</p><p> </p><p>3. You’ll gain essential insights through simple metrics</p><p>Email metrics offer a crucial window into how your audience engages with your brand and can guide your email strategy.</p><h3>Open Rate</h3><p>The email <a href="../../../../blog/know-when-to-send-survey-emails-and-get-the-feedback-you-need">open rate</a> tells you what percentage of recipients opened a specific email out of the total number sent. A study by <a href="https://mailchimp.com/resources/email-marketing-benchmarks/">MailChimp</a> found that the average email open rate across industries is 21.33%.</p><p>Let’s say, for example, that you ran a welcome campaign for new customers and got a 50% open rate. That means you have a higher-than-average engaged cohort of new customers. This information can help you make strategic decisions about how you should sell to this segment and. indicates how well the email subject line and body copy captured your audience.</p><h3>Bounce Rate</h3><p>This is the percentage of emails that didn’t reach the recipient’s mailbox. There are two types of bounces:</p><p>Hard bounces don’t make it into inboxes for permanent reasons, such as incorrect addresses, issues with the domain address, or problems with the email server. The above-mentioned study also found that the cross-industry average for hard bounces is 0.40%.</p><p>Soft bounces are caused by temporary problems such as a full inbox or an email file that is too large. The cross-industry average for hard bounces is 0.58%.</p><p>Bounce rates are a strong indicator of the quality of email lists and sources. Bad bounce rates can land your domain on an email blacklist. It’s important to manage and clean your email list every time you send out a new message.</p><h3>Click-through Rate (CTR)</h3><p>CTR measures how many people clicked on a link, call to action (CTA), or image within an email. CTR indicates how well the content of the email connected with the audience. The cross-industry average for average CTR is 2.62%.</p><p>Say you were running a nurture campaign to educate your audience about an offering. If the campaign had an underperforming CTR of 1%, you might try an alternative design, different content, or a revised CTA.</p><h3>Conversion Rate</h3><p>This is the gold standard metric for email marketing performance. <a href="../../../../blog/the-most-common-email-marketing-mistakes-that-cost-conversions">Conversion rate</a> is the percentage of recipients who complete the desired action after reading an email. It indicates the ROI and ultimately determines the success of your email marketing strategy.</p><p>A study by Barilliance, an eCommerce personalization suite, found that in 2020, the <a href="https://www.barilliance.com/email-marketing-statistics/">average email conversion rate</a> based on click-through across the surveyed industries was 15.11%.</p><p>If you ran a referral campaign via email that resulted in a below-average conversion rate, you might adjust how you present your offer to customers or reconsider the offer itself. </p><h3>Unsubscribe Rate</h3><p>High unsubscribe rates act as a red flag in email marketing. This metric indicates how many recipients no longer wish to engage. The industry <a href="https://www.campaignmonitor.com/resources/knowledge-base/what-is-a-good-unsubscribe-rate/">average for unsubscribe rates</a> is 0.17%, but anything below 2% is considered normal.</p><p>Higher unsubscribe rates should set off warning bells in your mind. Typically, they indicate that you should try a new tactic and change the content of your email campaign.</p><h2>A marketing tool with staying power</h2><p>Marketing technology is evolving at a dizzying pace, but the good news is that the humble email is nimble enough to adapt, too. You can integrate email into your social media strategy, automate it to run at specific times in the customer life cycle, and use it to collect important data. It doesn’t cost much, and it can be used by small businesses and enterprise companies alike. Give it a try and see how it transforms your revenue engine. </p>

<p>The humble email is the original digital marketing tool. Here are 3 reasons why email marketing still beats other customer outreach channels.</p>

Three High-Impact Benefits of Email Marketing

<p>Customer loyalty is crucial to your business success. For better customer retention, keep these relationship marketing strategies and examples in mind.</p>

Relationship Marketing Strategies for Customer Retention

<p>Consumers interact and engage with many different brands over the course of a single day. Thus, as a marketer, one of your key goals should involve making sure leads are exposed to your brand regularly over a long period of time. By repeatedly distributing marketing content to your audience, you can cultivate brand awareness and guide leads down a customer journey. This is the essence of a <a title="Drip Marketing" href="https://www.investopedia.com/terms/d/drip-marketing.asp" target="_blank" rel="noopener noreferrer">drip marketing campaign</a>.</p>
<p>There are many channels through which you can implement a drip marketing campaign. However, because email allows you to consistently reach the same audience, it&rsquo;s among the most effective.</p>
<p>Understanding how to leverage email in this capacity is much easier after you review drip email examples. The following are just a few noteworthy drip marketing email examples that will serve as inspiration when you develop your own campaign.</p>
<h2>Drip Campaign Examples to Inspire Your Own</h2>
<h3>Trello&rsquo;s &lsquo;12 Ways to Trello&rsquo; Drip Marketing Campaign</h3>
<figure class="p"><img src="https://neverbounce-hosted.s3.amazonaws.com/images/blog/10-examples-drip/trello.jpg" alt=""></figure>
<p>Image source: <a href="https://matchboxdesigngroup.com/blog/7-powerful-email-drip-campaign-examples-to-inspire-you/">https://matchboxdesigngroup.com/blog/7-powerful-email-drip-campaign-examples-to-inspire-you/</a></p>
<p>An effective drip marketing campaign needs to provide a reader with consistent value, demonstrate the benefits of a product or service (without coming across as too &ldquo;salesy&rdquo;), and be relevant enough to attract clicks.</p>
<p>That&rsquo;s what makes Trello&rsquo;s &lsquo;&ldquo;12 Ways to Trello&rsquo;&rdquo; drip campaign an example worth studying. By referencing a popular Christmas song, the marketing team behind this campaign associated with the time of year during which the emails were sent, which can yield a strong return-on-investment. The actual emails offered practical advice for using Trello, which was clearly valuable to readers. Consider a similar strategy when designing your own drip marketing campaign.</p>
<h3>InsightSquared Converts Cold Sales Leads</h3>
<figure class="p"><img src="https://neverbounce-hosted.s3.amazonaws.com/images/blog/10-examples-drip/insightsquared.png" alt=""></figure>
<p>Image source: <a href="http://blog.persistiq.com/5-step-formula-for-highly-personalized-sales-emails">http://blog.persistiq.com/5-step-formula-for-highly-personalized-sales-emails</a></p>
<p>InsightSquared&rsquo;s marketing email example demonstrates a unique way (such as in conjunction with a <a title="INTEGRATIONS OUR DATA WHAT'S NEW OUR TEAM AWARDS CAREERS BLOG THE PRODUCT DEMO IS DEAD &ndash; LONG LIVE THE SOFTWARE SALES DEMO!" href="https://discoverorg.com/blog/sales-demo-tips-software/" target="_blank" rel="noopener noreferrer">sales demo</a>) to use this method you may not have considered. The brand simply emailed cold sales leads on Mondays with an initial message introducing their product and asking if the recipient was free to schedule a meeting for Wednesday.&nbsp;</p>
<p>Those who didn&rsquo;t respond received emails on Tuesday checking again. If they didn&rsquo;t reply at all, they received an email on Thursday apologizing the meeting didn&rsquo;t work out, but offering to schedule one at another time. This was shown to increase conversions to a substantial degree.</p>
<h3>SkinnyDip&rsquo;s Marketing Email Example Re-Engages Subscribers</h3>
<figure class="p"><img src="https://neverbounce-hosted.s3.amazonaws.com/images/blog/10-examples-drip/skinnydip.jpg" alt=""></figure>
<p>Image source: <a href="https://milled.com/skinnydip-london/500-worth-of-skinnydip-hell-yeah-iP-KE4JhE46OozY3">https://milled.com/skinnydip-london/500-worth-of-skinnydip-hell-yeah-iP-KE4JhE46OozY3</a></p>
<p>Re-engaging email followers who haven&rsquo;t visited your site or engaged with your emails in some time is another effective way to design a drip marketing campaign. By checking in on disengaged followers and offering discounts, SkinnyDip re-engaged them consistently. This drip email example proves that a re-engagement strategy can help you retain your followers who might otherwise unsubscribe.</p>
<h3>Contently Shares Valuable Information</h3>
<figure class="p"><img src="https://neverbounce-hosted.s3.amazonaws.com/images/blog/10-examples-drip/hireforcontent.png" alt=""></figure>
<p>Image source: <a href="https://medium.com/life-at-kayako/how-and-why-i-revamped-the-kayako-newsletter-design-3da062d0df3">https://medium.com/life-at-kayako/how-and-why-i-revamped-the-kayako-newsletter-design-3da062d0df3</a></p>
<p>Another effective way to boost retention is simple: regularly provide followers with valuable information. Contently does this particularly well with drip campaigns featuring quick links to relevant blog posts. This marketing email example proves that a user-friendly format and quality content can make or break a campaign. By giving followers a reason to continue subscribing, Contently has managed to maintain a strong retention rate.</p>
<h3>Qualaroo Onboards Effectively</h3>
<figure class="p"><img src="https://neverbounce-hosted.s3.amazonaws.com/images/blog/10-examples-drip/qualaroo.png" alt=""></figure>
<p>Image source: <a href="https://moosend.com/blog/drip-campaign-examples/">https://moosend.com/blog/drip-campaign-examples/</a></p>
<p>Don&rsquo;t assume people who follow your email list will immediately understand the full value of your product or services. Sometimes you may need to &ldquo;onboard&rdquo; them with a series of emails demonstrating how to use your product. One drip email example that showcases this strategy comes from Qualaroo. Their email guides new followers through specific steps they can take to better understand the product&rsquo;s potential uses.</p>
<h3>HootSuite Generates a Sense of Urgency</h3>
<figure class="p"><img src="https://neverbounce-hosted.s3.amazonaws.com/images/blog/10-examples-drip/hootsuite.jpg" alt=""></figure>
<p>Image source: <a href="https://www.pinterest.com/pin/439945457344560539/?autologin=true">https://www.pinterest.com/pin/439945457344560539/?autologin=true</a></p>
<p>Letting followers know about a temporary offer is another smart way to use drip email marketing. HootSuite, for instance, upsold a premium offer with a series of emails, each featuring a reminder of how much time a recipient had to take advantage of the offer. These regular reminders gave leads more reason to act fast before missing out on a major opportunity.</p>
<h3>Yesware&rsquo;s Drip Email Examples Take Advantages of Current Customers</h3>
<figure class="p"><img src="https://neverbounce-hosted.s3.amazonaws.com/images/blog/10-examples-drip/yesware.png" alt=""></figure>
<p>Image source: <a href="https://www.slideshare.net/yesware/referral-drip-campaign">https://www.slideshare.net/yesware/referral-drip-campaign</a></p>
<p>Don&rsquo;t make the mistake of assuming a subscriber is no longer valuable after they&rsquo;ve made a purchase. On the contrary, Yesware sends a series of emails to customers a few months after they make purchases asking them to refer Yesware to their family and friends. This drip campaign example represents how you can use this strategy to optimize the value of your email list.</p>
<h3>CoSchedule Demonstrates Authority</h3>
<figure class="p"><img src="https://neverbounce-hosted.s3.amazonaws.com/images/blog/10-examples-drip/coschedule.png" alt=""></figure>
<p>Image source: <a href="https://coschedule.com/blog/how-to-make-an-email-newsletter/">https://coschedule.com/blog/how-to-make-an-email-newsletter/</a></p>
<p>You want leads to perceive your brand as authoritative. Understanding this, the marketing team at CoSchedule designs drip campaigns in which followers regularly receive genuine expert advice. This demonstrates CoSchedule&rsquo;s authority and generates a sense of trust in the brand.</p>
<h3>Google Express Has a Drip Marketing Campaign to Guard Against Cart Abandonment</h3>
<figure class="p"><img src="https://neverbounce-hosted.s3.amazonaws.com/images/blog/10-examples-drip/google-express.png" alt=""></figure>
<p>Image source: <a href="https://www.optimonk.com/ecommerce-email-templates-and-real-examples-to-inspire-you/google-express-cart-abandonment-email/">https://www.optimonk.com/ecommerce-email-templates-and-real-examples-to-inspire-you/google-express-cart-abandonment-email/</a></p>
<p>Cart abandonment is another problem that a drip marketing campaign can help solve. Using drip marketing in this way is also fairly simple. Google Express (among many other drip campaign examples) simply sends emails to recipients who haven&rsquo;t completed orders. They send such emails regularly, ensuring a follower sees them. A single <a title="The Best Abandoned Cart Emails to Convert the Unconvinced Shopper" href="../../../../blog/the-best-abandoned-cart-emails-to-convert-the-unconvinced-shopper" target="_blank" rel="noopener noreferrer">cart abandonment email</a> typically won&rsquo;t be as effective as an entire drip marketing campaign.</p>
<h3>Sweat with Kayla Makes a Strong Sales Pitch</h3>
<figure class="p"><img src="https://neverbounce-hosted.s3.amazonaws.com/images/blog/10-examples-drip/kayla.jpg" alt=""></figure>
<p>Image source: <a href="https://www.growthmanifesto.com/case-study-kayla-itsines/">https://www.growthmanifesto.com/case-study-kayla-itsines/</a></p>
<p>Sweat with Kayla is an example of a fitness brand that effectively pitches its services by first welcoming new email subscribers, then sending a series of emails focusing on the results others have achieved with the program. This allows Sweat with Kayla to build up naturally to a direct sales pitch.</p>
<p>When reviewing these drip marketing email examples, be sure to keep your goals in mind. The best way to leverage this method will depend on what you&rsquo;re trying to achieve. While these drip email examples should provide initial inspiration, you may want to make adjustments to design a campaign that serves your specific needs.</p>

<p>Learn the ins and outs of drip marketing from these 10 highly successful drip email campaigns.</p>

10 Examples of Successful Drip Marketing Email Campaigns

<p>One of the best ways to enhance the effectiveness of your email marketing is to automate campaigns. Instead of manually sending emails to followers, you can draft automated email messages ahead of time, scheduling them to be sent automatically at a certain date, or when a certain trigger occurs (such as an automatic welcome email being sent to a new follower).</p><p>That said, you need to consider your automated email marketing options. Specifically, you must decide whether it’s best to automate a series of emails, or a single message.</p><p>There’s no one “right” answer for all businesses when it comes to choosing between individual sequence vs. series to send automated emails. The following information will help you better understand which approach is ideal for your goals.</p><h2>Automating an Email Series vs. a Single Automated Email</h2><p>The type of message you wish to deliver to your followers will determine whether you should automate an email marketing series or merely a single email.</p><p>For instance, perhaps you want to address cart abandonment. According to recent statistics, the <a href="https://www.statista.com/statistics/457078/category-cart-abandonment-rate-worldwide/">average online cart abandonment rate</a> across all major industries is a whopping 75.4%! You can improve yours by automatically reaching out to subscribers who failed to complete purchases.</p><p>In this case, it’s best to send multiple automated emails. Cart abandonment sequences featuring more than one email are <a href="https://www.shopify.com/partners/blog/how-to-build-an-abandoned-cart-email-sequence">2.4 times more likely</a> to yield sales than campaigns featuring single automated emails.</p><p>This makes sense. After all, the <a href="https://mailchimp.com/resources/email-marketing-benchmarks/">average marketing email open rate</a> is only 20.81%. You can’t assume a follower is going to open every message in a campaign when you send automated emails on a one-off basis. If you only send one cart abandonment message, a follower might overlook it. If you send multiple in an email series, you stand a better chance of getting their attention.</p><h2>The Best Way to Send an Automated Email Series</h2><p>That’s not to say every single campaign needs to include several messages. The above example represents an instance in which an email marketing series is the best option when you’re not sure whether to send an individual sequence vs. series of messages. This is because you have a very practical goal that also provides value to a subscriber: letting them know they haven’t completed purchasing a product or service in which they may be interested.</p><p>On the other hand, if you’re merely <a href="../../../../blog/engaging-welcome-emails-can-launch-your-ecommerce-email-campaigns">welcoming a new follower</a>, or sending general information that doesn’t provide substantial and immediate value to either you or your subscriber (such as a series of emails about your brand’s mission), you could make the wrong impression by sending too many automated emails. In fact, surveys indicate that receiving too many emails from a brand is one of the <a href="https://www.marketingsherpa.com/article/chart/why-consumers-unsubscribe">most common reasons</a> people unsubscribe from email lists. You’ll actually drive followers away if you automate a series of emails that aren’t particularly relevant to their needs or interests.</p><p>Thus, it’s important to remember essential best practices when designing campaigns for an email marketing series. Segment your lists to ensure followers only receive automated emails they are genuinely interested in. Monitor your campaigns to identify what strategies are working. <a href="../../../">Verify all emails</a> on your list are valid before automating campaigns, otherwise you may end up with a high bounce rate; this will negatively impact your email deliverability.</p><p>Again, deciding whether to send a single automated email or a series involves taking multiple factors into account. The right tactic varies depending on your current goals. By remembering this and adhering to general best practices, it will be much easier to determine the ideal approach for your automated email marketing campaign.</p>

<p>Consider your options for automated email marketing: sending single emails vs. and email series. Learn more about which to use for your automated emails.</p>

Automated Email Campaigns: Single vs. Series

<p>Email marketing can be a very effective way to cultivate relationships with your followers. Of course, you need to convince them to sign up to your newsletter in order to leverage this channel effectively.</p><p>That means familiarizing yourself with email sign up form best practices. Whether that’s through an <a href="../../../../blog/tried-and-true-email-popup-best-practices">email popup</a>, designated landing page, or other type of design, this needs to compel people to submit their email addresses and get them excited to open your newsletters.</p><p>The following newsletter signup examples illustrate how to design a signup form that gets people to subscribe. Keep them in mind when creating yours.</p><h2>Kate Spade Leverages Minimalist Design  in Their Email Newsletter Sign Up</h2><figure class="p"><img src="https://s3.amazonaws.com/neverbounce-hosted/images/blog/7-newsletter-form-examples/Kate-Spade-1-25-19.jpg" alt="Signup form example on Kate Spade's website." width="890" height="475" /></figure><p><a href="https://www.campaignmonitor.com/blog/email-marketing/2019/02/7-email-newsletter-sign-up-forms-that-perform/">Source</a></p><p>Simplicity can be an effective way to make the right impression on a potential subscriber. This newsletter signup example from Kate Spade doesn’t bombard a guest with too much information. It also maintains consistent branding (an important newsletter signup best practice), and clearly explains how someone would benefit from signing up. Equally important, it provides access to Kate Spade’s privacy policy, which in a <a href="../../../../blog/retain-your-subscribers-in-a-post-gdpr-world-with-the-right-subject-line">post-GDPR world</a> is essential.</p><h2>Hustle Panda Provides the Information People Want to Know When Signing Up for a Newsletter</h2><figure class="p"><img src="https://s3.amazonaws.com/neverbounce-hosted/images/blog/7-newsletter-form-examples/panda.png" alt="Example of a newsletter signup form on Hustle Panda." width="630" height="357" /></figure><p><a href="https://getsitecontrol.com/blog/7-great-email-newsletter-signup-examples/">Source</a></p><p>Did you know nearly <a href="https://www.entrepreneur.com/article/294162">70% of people</a> unsubscribe from email lists because they receive emails too often? Potential followers clearly aren’t interested in having their inboxes flooded with content.</p><p>That’s why it’s smart to design an email signup form like Hustle Panda. By explicitly telling followers how often they will receive emails, it can address a common reason for not signing up.</p><h2>Give People an Incentive in Your Newsletter Signup Like By Regina</h2><figure class="p"><img src="https://s3.amazonaws.com/neverbounce-hosted/images/blog/7-newsletter-form-examples/94-regina-signup-newsletter-form.jpg" alt="Newsletter signup form on By Regina website." /></figure><p><a href="https://whatpixel.com/email-newsletter-signup-forms-gallery/">Source</a></p><p>It’s often a good idea to <a href="https://smartblogger.com/email-list-incentives/">offer guests an incentive</a> for subscribing to your email list. This newsletter signup form clearly displays a free product users will get if they subscribe, giving them more reason to submit their address.</p><h2>Newsletter Signup Form Best Practices Exemplified by eBay’s Simplicity</h2><figure class="p"><img src="https://s3.amazonaws.com/neverbounce-hosted/images/blog/7-newsletter-form-examples/ebay-sign-up-form.png" alt="Newsletter signup example on eBay." /></figure><p><a href="https://neilpatel.com/blog/easy-breezy-sign-ups/">Source</a></p><p>Does your site require users to have active accounts in order to access various features or services? If so, allowing them to easily sign up for your email list via their accounts ensures the process is simple. People are more inclined to sign up for newsletters when they <a href="https://neilpatel.com/blog/email-subscribers/">don’t have to complete many steps</a> to do so. This eBay newsletter signup example illustrates how you can offer this degree of simplicity.</p><h2>Seafolly Creates Exclusivity With Their Newsletter Signup Form</h2><figure class="p"><img src="https://s3.amazonaws.com/neverbounce-hosted/images/blog/7-newsletter-form-examples/Seafolly-1-25-19.jpg" alt="Example of a newsletter signup form on Seafolly." /></figure><p><a href="https://www.campaignmonitor.com/blog/email-marketing/2019/02/7-email-newsletter-sign-up-forms-that-perform/">Source</a></p><p>This email newsletter sign up prompt doesn’t just tell guests they’re signing up for a newsletter: it tells them they’re joining a club. This creates a sense of exclusivity which can be very helpful when trying to attract more followers.</p><h2>Use Social Proof Like Nerd Fitness to Compel Users to Sign Up for Your Newsletter</h2><figure class="p"><img src="https://s3.amazonaws.com/neverbounce-hosted/images/blog/7-newsletter-form-examples/nerd_fitness.jpg" alt="Newsletter signup example on Nerd Fitness." /></figure><p><a href="https://www.blogtyrant.com/sign-up-form/">Source</a></p><p>Social proof is a concept which states that more people are likely to take a given action when they have evidence that others already have. That’s what makes this a good example of a newsletter signup form. By clearly letting guests know how many people already subscribe to the Nerd Fitness email list, it establishes social proof.</p><h2>Quest Nutrition Brings the Focus to the Email Sign Up Form</h2><figure class="p"><img src="https://s3.amazonaws.com/neverbounce-hosted/images/blog/7-newsletter-form-examples/quest.png" alt="Example of a newsletter signup on Quest Nutrition." /></figure><p><a href="https://blog.hubspot.com/marketing/email-sign-up-form">Source</a></p><p>Odds are good guests aren’t heading to your site with the direct intention of filling out your newsletter signup form. Thus, you may need to ensure the other content doesn’t distract them when you ask them to subscribe. This example, from Quest Nutrition, dims the background so guests focus on the request.</p><h2>Importance of Email Verification When Creating Newsletter Signup Forms</h2><p>Here’s a tip to keep in mind as you design your newsletter signup and start gathering new followers: It’s also important to <a href="../../../../email-verification">verify all emails</a> before including them on your official list. Sending too many emails to invalid addresses results in a high bounce rate and can <a href="../../../../blog/how-sender-reputation-gets-damaged-and-how-to-avoid-it">harm your sender reputation</a>, which can prevent your future emails from being delivered. This will significantly reduce the value of any email marketing campaign you develop.</p><p>Inspired? Use these signups as a reference or get a headstart and take advantage of a <a href="https://moosend.com/templates/" target="_blank" rel="noopener noreferrer">newsletter template</a>. As long as you focus on quality content and use an email checker before sending content, you’ll build a subscriber list full of genuine fans. The potential value this offers your business is priceless.</p>

<p>Use these newsletter signup examples to get people excited to receive your emails. With the right email signup, getting subscribers has never been easier.</p>

7 Outstanding Newsletter Signup Examples

<p>It’s a common problem for ecommerce retailers: A customer adds items to a cart, proceeds through most of the steps of the checkout process, but doesn’t complete the purchase.</p><p>If this happens to you, you’re not alone. Statistically, <a href="https://www.statista.com/statistics/457078/category-cart-abandonment-rate-worldwide/">average cart abandonment rates</a> range from 71.5% to 81.8% depending on the industry.</p><p>That doesn’t mean that you should neglect taking the steps to improve yours. With a product retargeting email, you can reach out to customers who didn’t checkout, convincing them to finish the process. To get the best results when <a href="../../../../blog/the-best-abandoned-cart-emails-to-convert-the-unconvinced-shopper">designing retargeting email</a> campaigns, you should keep email marketing best practices in mind.  These points will help:</p><h2>Use Retargeting Email Marketing to Remind Customers of Their Abandoned Cart Contents</h2><p>Simply reminding a customer about what they were planning on buying is a straightforward way to get them to complete the purchase. That’s because the reason they abandoned their cart in the first place may not have anything to do with a lack of interest in the products they were going to buy.</p><p>It’s not uncommon for customers to abandon carts because <a href="https://blog.smile.io/top-4-reasons-customers-are-abandoning-their-shopping-carts-and-how-to-prevent-them">technical issues</a> prevented them from checking out. Thus, sending a retargeting email in which you list the items in their cart serves as a basic but effective reminder that they can still finish a purchase once the technical issue has been addressed.</p><h2>Create a Sense of Urgency when Retargeting via Email</h2><p>Creating a <a href="https://blog.hubspot.com/sales/sense-of-urgency-questions">sense of urgency</a> in your retargeting email campaigns is often an effective means of boosting sales. For instance, perhaps a customer didn’t finish a purchase because they planned on returning to their cart at a later date. They simply added items to create a basic placeholder shopping list.</p><p>By sending an email explaining that certain items have been known to sell out (or that a discount may expire), you’ll give a customer reason to finish the checkout process now. Many strong retargeting email examples, such as the this one from Sullen Art Collective, employ this tactic.</p><figure class="p"><img src="https://s3.amazonaws.com/neverbounce-hosted/images/blog/4-tips-retargeting-emails/sullen_screenshot.png" alt="" /></figure><p><em>Image source: </em><a href="https://mailchimp.com/resources/turn-window-shoppers-customers-product-retargeting-emails/"><em>https://mailchimp.com/resources/turn-window-shoppers-customers-product-retargeting-emails/</em></a></p><h2>Send Multiple Product Retargeting Emails</h2><p>Retargeting via email isn’t simply about sending one message and hoping it convinces a follower to complete an order. Sometimes, you need to send multiple retargeting emails before they proceed to checkout.</p><p>For instance, a <a href="https://www.omnisend.com/blog/cart-abandonment-emails-the-best-practices-and-stats-infographic/">recent study</a> shows that marketers who send a series of product retargeting emails (one an hour after a cart was abandoned, one 12 hours later, and one 24 hours after abandonment) get 69% more orders on average than marketers who only send a single cart abandonment alert.</p><h2>Effective Retargeting Email Campaigns Can Include an Offer</h2><p>Providing customers with incentives to complete purchases is also an essential cart abandonment email strategy. For instance, perhaps a customer decided not to complete a purchase because they were worried they may not be satisfied with the product when it arrives. You could use your product retargeting email to remind them of your return policy to alleviate their concerns. Or, maybe you offer free shipping, or rewards for purchases.</p><p>Giving a customer extra reasons when retargeting via email to checkout is a smart way to address any concerns that may have prevented them from completing a purchase.</p><p>Understand that retargeting email marketing is a basic component of email marketing in general. You can’t ignore the fact that cart abandonment rates will remain high if you don’t do something to improve them. However, by following these tips, you’ll be much more successful at convincing shoppers to checkout.</p>

<p>With retargeting email campaigns, you can convince customers to complete checkout. Keep these retargeting email examples and tips in mind for best results.</p>

4 Tips for Retargeting Emails That Get People to Checkout

<p>Automation should play a role in any email marketing campaign. After all, your goal is to attract a large number of followers. Ensuring every subscriber receives certain essential content is key to retaining subscribers. With the best email automation strategy and software, you can do so efficiently.</p><p>You’ll get the best results if you’re familiar with tactics for general and sales-focused email automation. No matter what type of business you run, the following tips are worth considering.</p><h2>Drip Email Automation Should Begin With a Welcome Campaign</h2><p>Sending <a href="../../../../blog/engaging-welcome-emails-can-launch-your-ecommerce-email-campaigns">welcome emails</a> to new subscribers is a core email marketing best practice. First of all, nearly <a href="https://www.business2community.com/infographics/the-growing-importance-of-welcome-emails-infographic-02136612">two-thirds of consumers</a> expect brands to send welcome emails when they sign up for their lists. You’ll stand out (in a bad way) if you don’t send one. Additionally, welcome emails have been shown to yield higher overall engagement and revenue for brands.</p><p>Welcome emails are effective because they introduce followers to your brand and services. By providing a general context for the messages you’ll be sending in the future, you give new followers more reasons to continue opening your emails and learning about your business.</p><p>Fortunately, automation email marketing makes sending welcome messages to new followers extremely simple. This can also be combined with a drip email automation campaign to guide followers through a customer journey towards their first purchase. Just set up the welcome email as the first in the drip, and schedule follow-up content appropriately.</p><h2>Use Email Marketing Automation for Re-Engagement</h2><p>Email marketers should know that they’ll have followers who don’t engage with their content actively. After all, the <a href="https://mailchimp.com/resources/email-marketing-benchmarks/">average marketing email open rate</a> across all major industries is only approximately 20.81%.</p><p>That doesn’t mean you should simply accept low engagement. With a strategy for the best email automation campaign, you can set up a plan to re-engage followers who haven’t opened your emails in a while. Highlighting improvements and asking for feedback are just two examples of the <a href="https://blog.hubspot.com/marketing/10-examples-of-effective-re-engagement-emails">many ways</a> you can use an automation email marketing engagement campaign to generate interest among subscribers who’ve stopped responding to your content.</p><h2>Incorporate Rewards Into Your Sales Email Automation Strategy</h2><p>Surveys indicate that customers are often happy to <a href="https://www.campaignmonitor.com/blog/email-marketing/2017/07/7-epic-examples-of-customer-loyalty-programs-travel-hospitality/">take advantage of loyalty programs</a> if they offer genuine value. Additionally, rewarding long-time subscribers can boost overall brand loyalty.</p><p>Thus, you should design drip email automation campaigns which immediately send rewards to followers who demonstrate their loyalty in key ways. For instance, you may reward a subscriber for making a purchase, having followed your brand for a long period of time, or sharing your content with others via social media.</p><p>This type of sales email automation typically yields a high return-on-investment by improving customer relations and giving followers reason to make additional purchases. After all, if you reward a follower with a coupon, they’ll be more likely to visit your site and find other products or services worth spending their money on.</p><p>These examples illustrate three of the most effective ways to implement automation in your email marketing campaigns. By focusing on the best ways to set up email automation campaigns and organizing them ahead of time, you’ll work efficiently and maximize your ROI. That’s a goal all email marketers can strive for.</p>

<p>With the best email automation campaign, subscribers can get essential content at the right time. Here’s what you need to know about email marketing automation.</p>

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