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<p><strong>Expert Email Marketing Insights to Boost Deliverability and Minimize Bounce Rates</strong><br>Discover how email verification and proven strategies can help you connect with more customers effectively.</p>

Tag: Mobile

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<p>Successful email marketers know how to leverage the latest technologies and tools to improve their campaigns. That’s why it’s important to constantly research marketing innovations.</p><p>Artificial intelligence (AI) is one such development. Once a mere sci-fi trope, AI in marketing is now a very real phenomenon that can be very useful in creating dynamic emails.</p><p>Specifically, AI email tools can help you craft more effective subject lines. In case you needed reminding, subject lines still make a major impact on your email marketing success. According to <a href="https://blog.hubspot.com/sales/subject-line-stats-open-rates-slideshare">one recent survey</a>, 35% of email users decide whether to open a message based on the subject line alone. Improving this aspect of your marketing campaigns with <a href="../../../../blog/dynamic-emails-re-energize-your-content-strategy" target="_blank" rel="noopener noreferrer">dynamic email tips</a> should therefore be a priority.</p><p>AI in email can help. The following information will give you a better understanding of how you can leverage email and artificial intelligence to increase open rates, improve CTR, and boost your bottom line.</p><h2>Email AI: How New Tech Improves Subject Lines</h2><p>The tone of a subject line can have a major impact on the success of a marketing email. For example, a recent study indicates that simply personalizing a subject line can <a href="https://www.marketingdive.com/news/study-personalized-email-subject-lines-increase-open-rates-by-50/504714/" target="_blank" rel="noopener noreferrer">boost open rates</a> by as much as 50%. This may be the result of a friendly tone. Your followers might be more inclined to open an email if the subject line reminds them of a pleasant greeting from a friend.</p><p>That said, there are many ways to optimize the tone of your subject line, depending on your goals. Maybe you want to excite a reader when promoting a new sale or discount program. Maybe you want to appeal to a reader’s emotions. Maybe you want to instill a sense of urgency.</p><p>These are all smart ways to experiment with the tone of your subject line. Doing so can result in a very dynamic email.</p><h3>Customize the Tone of Voice</h3><p>However, understanding how the tone of your subject line affects key metrics like open rates isn’t exactly easy.</p><p>That’s where email AI tools like <a href="https://tone-analyzer-demo.ng.bluemix.net/" target="_blank" rel="noopener noreferrer">IBM Watson’s Tone Analyzer</a> come in. This unique resource demonstrates the power of AI in marketing fairly simply.</p><p>To understand how an AI email software can help you improve your subject lines, start by finding about a dozen (or more) marketing emails that performed particularly well. You want to focus on emails with high open rates, as this is a good sign of a strong subject line.</p><p>All you have to do is run the subject lines through the analyzer. It will use AI to determine their overall tones, highlighting the key emotions they correspond to.</p><p>The more successful subject lines you analyze, the more you’ll start to identify patterns in their tones. This artificial intelligence email tool can help you understand what kind of tone future subject lines should have. You can also look through the subject lines to determine what elements contribute to an effective tone. Again, maybe including a recipient’s name, or using exclamation points, results in a joyful subject line.</p><h3>Easily Optimize Across Platforms</h3><p>You should also focus on how subject lines perform across different devices when collecting effective examples to analyze with an email AI tool. After all, the majority of emails are read <a href="https://www.mediapost.com/publications/article/304735/majority-of-emails-read-on-mobile-devices.html" target="_blank" rel="noopener noreferrer">on mobile devices</a> these days. As such, you want to make sure you’re tailoring your subject lines appropriately.</p><p>As a marketer, your goals should include finding out how to use new technologies to boost the strength of your campaigns. Email artificial intelligence is an example of one you can benefit from substantially. With the help of AI in your email marketing, you can improve subject lines, resulting in higher open rates in the future.</p>

<p>AI email tools can help you craft subject lines that are more dynamic than ever. Check out how email and artificial intelligence can work together for your benefit.</p>

How to Write Better Email Subject Lines With AI Tools

<p>Email marketing is only effective if your messages arrive in a reader’s inbox exactly as you intended them to. Broken links, media that doesn’t display, and simple errors like typos can make an email essentially worthless as a marketing tool. It can also reflect poorly on your brand: You’ll come across as unprofessional if you consistently send out broken emails.</p><p>Luckily, there are steps you can take to prevent this, like using an email testing service. To save yourself the embarrassment of sending a broken email, keep the following points in mind.</p><h2>Create a Checklist</h2><p>In the past, emails were fairly simple: They usually just consisted of text. If you wanted to, you may have chosen to also include a few basic graphics.</p><p>Times have changed. Now that most email servers can support media like images, <a href="../blog/using-videos-in-your-email-marketing-a-how-to-guide" target="_blank" rel="noopener noreferrer">videos</a>, and interactive features, marketers are relying on them. Statistics indicate that including these kinds of features can <a href="https://blog.hubspot.com/marketing/visual-content-marketing-strategy" target="_blank" rel="noopener noreferrer">make your emails more appealing</a> to recipients.</p><p>That means there are more elements you need to check before sending an email. It’s no longer enough to simply proofread all text; you also need to make sure all videos play, all images appear clearly, all links work, and all interactive features function as they were intended to. Creating a checklist you apply to each email before you send it makes this process much easier.</p><h2>Make Sure Your Emails Get Delivered with A Free Email Tester</h2><p>Did you know that if you send too many emails to invalid email addresses, you may get “blacklisted”? This could cause your emails to <a href="https://www.forbes.com/sites/heathermorgan/2017/12/18/should-your-company-worry-about-getting-blacklisted-read-this-to-find-out/#657edfea327f" target="_blank" rel="noopener noreferrer">wind up in the spam folder</a> instead of a reader’s main folder. You can be fairly certain that they won’t see it there.</p><p>That’s why it’s a good idea to use an email testing service. An email tester that scans your mailing list for invalid addresses will help you avoid a high bounce rate.</p><h2>Optimize for Mobile</h2><p>According to statistics, people have begun <a href="https://www.mediapost.com/publications/article/304735/majority-of-emails-read-on-mobile-devices.html" target="_blank" rel="noopener noreferrer">reading emails on mobile devices</a> more often than on computers. This trend is likely to continue. Thus, it’s important to confirm any emails you send are formatted accordingly.</p><p>Before sending a marketing email, view it on both a computer and a mobile device. If it looks too cluttered on a phone, use headings to break the content up into sections, avoid large paragraphs, and make sure all visual elements are organized in a clear, clean layout.</p><p>Broken emails are bad for business. Luckily, they don’t need to hurt your company. By creating a checklist, using a free email tester, and making sure your messages appear clearly on all devices, you’ll avoid the consequences of sending them unfinished.</p>

<p>Don't be that person that sends an email with a broken link. Use an email testing service beforehand to make sure all your links work and there are no display errors.</p>

Email Checklist: How to Avoid Sending a Broken Email

<p>In an effort to offer users a more efficient mobile browsing experience, Google has led a coordinated push to develop <a href="https://www.ampproject.org/about/benefits/" target="_blank" rel="noopener noreferrer">Accelerated Mobile Pages</a>, or AMPs. These mobile sites are enhanced for fast, convenient use on portable devices.</p><p>Recently, Google announced that it would also start granting preview access to its <a href="https://marketingland.com/google-announces-amp-email-delivering-accelerated-mobile-pages-experiences-inbox-234374" target="_blank" rel="noopener noreferrer">AMP for email</a> framework. An AMP email would theoretically offer more dynamic content than a typical one, along with enhanced functionality.</p><p><a title="ZoomInfo: Mobile Marketing Statistics" href="https://blog.zoominfo.com/mobile-marketing-statistics/" target="_blank" rel="noopener noreferrer">Mobile marketing teams</a> should pay attention to this important development. According to research, <a href="https://www.mediapost.com/publications/article/304735/majority-of-emails-read-on-mobile-devices.html" target="_blank" rel="noopener noreferrer">most people access mobile email</a> instead of checking their inbox via a desktop computer. If mobile web marketing teams can offer customers a convenient email experience via their smartphones and tablets, it’s very possible that both engagement levels and conversions will increase.</p><p>Should marketing teams opt for the AMP for email framework? Since the tech is so new, it’s difficult to say for certain. However, the following information will help organize the potential pros and cons of this option.</p><h2>Reasons to Embrace AMP for Email</h2><p>Delivering <a href="../../../../blog/dynamic-emails-re-energize-your-content-strategy" target="_blank" rel="noopener noreferrer">dynamic email</a> content that boasted the features of a full web page while also loading efficiently on mobile devices used to be difficult. That may no longer be the case. Thanks to accelerated mobile pages, it might soon be possible to expand the potential of mobile marketing in ways that will benefit both users and brands.</p><p>For example, perhaps your mobile web marketing team sends an email to customers promoting a deal or new product. If customers want to make a purchase, you’ll likely have to redirect them to a website via a link within the message. This creates a disconnect which limits the amount of customers you can expect to take action.</p><p>With AMP’s mobile friendly email templates, it could be possible to include a form directly in the email allowing customers to make a purchase without exiting the page. This would likely result in a higher conversion rate.</p><p>This is a major expected benefit that would come when you optimize email for mobile. That said, there are some who believe there could be downsides to using accelerated mobile pages for email. It’s worth paying attention to their criticisms in order to properly strategize.</p><h2>Why AMP Email May be a Bad Idea</h2><p>As some have pointed out, email is one of the most <a href="https://techcrunch.com/2018/02/13/amp-for-email-is-a-terrible-idea/" target="_blank" rel="noopener noreferrer">consistent and predictable elements</a> of an internet user’s experience. Although the methods for accessing emails have shifted to mobile, the average person still understands that emails primarily serve to communicate information. Unlike pages or applications, mobile emails don’t download anything, you can’t make purchases through them, and they offer essentially no interactivity.</p><p>It’s possible customers will resist this new form of AMP email marketing if they fear they might accidentally download or purchase something via an enhanced message. Additionally, mobile email design teams might be overzealous in their efforts to make use of the new features AMP for email offers.</p><p>Dynamic content is important, but you don’t want to overwhelm readers. To optimize email for mobile, you need to ensure the content is easily digested on a mobile device. AMP for email could result in messages that are better consumed on a larger screen.</p><p>That doesn’t mean marketing teams shouldn’t explore the potential of AMP mobile solutions. It simply means that, as always, it’s important to monitor how effective an overall campaign is.</p><p>Accelerated mobile pages for email will undoubtedly change how mobile marketing professionals approach campaigns. By constantly monitoring your efforts and adjusting strategy when necessary, your team can leverage this new framework to your advantage.</p>

Should You Be Using AMPs for More Dynamic Email Content?

<p>If you are in digital marketing, it’s hard to miss the major shift occurring in the way that people access the internet. When online marketing began, the desktop computer was the only portal through which consumers accessed the internet. Today, <a href="http://www.pewinternet.org/fact-sheet/mobile/" target="_blank" rel="noopener noreferrer">77% of Americans own a smartphone</a>, and desktop is no longer the primary way people get online. We can now safely say that we are living in a mobile-first world.</p><p>For online marketers, this means that there has to be a shift toward mobile marketing. If you are still basing your strategies on the outdated desktop model, you are going to fall behind the competition and lose the interest of today’s mobile-focused consumer.</p><p>While this shift is going to have an impact on every component of your online marketing strategy, email marketing is one area where the effects are going to be significant. According to <a href="https://litmus.com/blog/the-2017-email-client-market-share-infographic" target="_blank" rel="noopener noreferrer">analysis from Litmus</a>, 47% of emails are opened on mobile devices while only about 17% are opened through desktop. With numbers like those, it is clear that mobile email now has to be one of the key considerations for every campaign.</p><p>As mobile web marketing continues to grow in importance, email marketers will need to make some adjustments. Here are a few tips for how businesses can optimize their mobile email design and continue to get those <a href="https://www.emarketer.com/Article/Email-Continues-Deliver-Strong-ROI-Value-Marketers/1014461" target="_blank" rel="noopener noreferrer">high returns</a> that we have come to expect from email marketing.</p><h2>Shorten Your Subject Lines</h2><p>The subject line plays an important role in getting people to open mobile emails. About <a href="https://www.invespcro.com/blog/email-subject-lines-statistics-and-trends/" target="_blank" rel="noopener noreferrer">47% of recipients</a> decide whether to open an email based on the subject alone.</p><p>While this is true for both desktop users and mobile internet users, the prevalence of mobile technology means that you need to account for the way subject lines appear to your mobile email clients. On desktop, the recipient could see 80 characters or more of the subject line. When it comes to optimizing email for mobile, the best practice is to go with one that is 30 characters or less.</p><h2>Mobile Friendly Email Templates</h2><p>Not only is the mobile interface smaller, mobile <a href="../../../../blog/11-email-marketing-designs-worth-testing-in-2018" target="_blank" rel="noopener noreferrer">email design</a> is also displayed differently than desktop email. If you want to get strong engagement numbers and good click-through rates, you have to optimize email for mobile.</p><p>This means using a mobile-friendly email template. You need to cut the width of emails down to less than 550 pixels, increase font size, and add larger buttons that are easier to press on small screens.</p><h2>Mobile Ready Landing Pages</h2><p>Once you adjust your mobile email design, you should see an increase in click-through rates; but this is only the beginning of the recipient’s journey. You are directing the customer to a page where you hope they will take further action.</p><p>If you want to have success with your mobile web marketing plan, you need to design landing pages that display well on the small screen. If the recipient clicks through only to find a page that is hard to read or difficult to interact with, you will lose a visitor that showed clear interest by clicking through.</p><hr /><p><em><strong>Read more from ZoomInfo: <a href="https://blog.zoominfo.com/lead-generation-landing-pages/" target="_blank" rel="noopener noreferrer">7 Ways to Optimize Your Lead Generation Landing Pages</a></strong></em></p><hr /><h2>Make Emails Shorter</h2><p>Shorter mobile emails tend to see better click-through rates than longer ones. While this is also true for desktop versions, it is even more important for mobile email.</p><p>Smartphone users typically do not want to spend a lot of time reading a long email on the small screen. If an email is too long, people are more likely to close it before reading it, and there is no guarantee that a user will go back to open it on a different device.</p><p>Some best practices to keep in mind here are: Try to reduce the amount of text in your mobile email design, make the content scannable, and highlight your CTAs and brand message.</p><h2>Test Everything to Optimize Your Email for Mobile</h2><p>If you want email to be an effective part of your mobile marketing strategy, you need to test and analyze the results. Try out different subject lines, images, delivery times, landing pages, and CTAs.</p><p>Following best practices for mobile email design is a good start, but to truly optimize email for mobile, you need to refine your campaigns. Your first mobile email campaign is going to have a lot of room for improvement. The only way to make effective adjustments is to test different elements and compare the results.</p>

<p>Mobile-friendly email has to be a key consideration for every marketing campaign. Here are a tips for how to optimize your mobile email design and earn greater returns.</p>

Mobile Email Marketing in a Mobile First World

<p>Data shows the uptick of mobile usage as the dominant means of retail purchasing. This holiday, keep your focus on ease of use at your customers’ fingertips. Through simple, clear, concise and effective marketing techniques designed around an on-the-go consumer, your holiday campaigns should earn a spot on your customers’ “nice” list.</p><p>Create immediate action through mobile devices this holiday season with these proven holiday tactics.</p><h2>Deck Your Halls Seamlessly</h2><p>Grabbing the attention of your customers is a challenge. Once you have their eyes on your prize, it’s critical you make the most of it by making their experience seamless.</p><p>It’s also important to remember that <a href="http://www.mdgadvertising.com/blog/5-must-know-holiday-marketing-trends-for-brands/" target="_blank" rel="noopener noreferrer">71% of consumers</a> use a combination of in-store and online channels to buy holiday gifts. Recreating the in-store experience on your mobile app or store will help increase conversions.</p><blockquote>71% of consumers use a combinaton of in-store and online channels to buy holiday gifts.</blockquote><p>MDG Advertising</p><p>After you’ve decked the halls with all of your new merchandise, ensure the experience of your online store/app is seamless:</p><ul><li>All customers want easy, so give it to them by creating a <a href="https://blog.hubspot.com/agency/last-minute-mobile-marketing-tips-holiday-campaigns" target="_blank" rel="noopener noreferrer">simplistic means of searching for the product</a> they want. Mobile search should be easy peasy.</li><li>Help customers readily find the information they need to make an informed purchase by categorizing effectively, further encouraging a sale.</li><li>Make your mobile experience feel like the physical store, which creates cohesion across marketing channels.</li></ul><p>Make your company’s goal to offer such an amazing user experience that customers will recommend you to all of their friends.</p><p>Speaking of referrals…</p><h2>Sharing is Caring</h2><p>Share, share, share! Great deals are hard to keep private when we’re all strapped for holiday cash. Making it easy for consumers to share what they find could be your easiest and greatest marketing tool yet.</p><blockquote>Incentives are king. Consider providing a referral link that gives customers an additional percentage or dollar amount off if their friends purchase using the link.</blockquote><ul><li>Consider sharing a referral link they can share with up to 5 friends that gives consumers an additional percentage or dollar amount off if their friends purchase using the link. Incentives are king!</li><li>Make it easy for customers to find and share deals and coupons from social media or email; this could be crucial in the holiday countdown.</li><li>Don’t forget to make it easy for consumers to redeem promo codes once they get on your site. Once you’ve shared them, they have to be able to redeem them.</li></ul><p>Beyond sharing the great deals that you’re offering, don’t forget to align your messaging across all channels. Your social media messaging should align with the messaging in your emails and vice versa. If it isn’t consistent, it could erode trust in your brand.</p><h2>Oh, Holy Mobile!</h2><p>Did we say that mobile was taking over this holiday season? Ok, we know, you get the picture. But here are some specific ways to make your campaigns mobile this holiday season:</p><ul><li>Make sure your email templates are mobile responsive across email clients. Seems pretty obvious, but you’d be surprised how many emails we get that aren’t.</li><li>When in doubt, think of your mobile subscribers and how they would want information displayed. Most subscribers are checking emails on their phones, which then directs them to your site. If they are on your site on their mobile device, is it an optimal experience?</li><li>If you’re feeling brave, utilize SMS messaging to market to your consumers in real-time. Make sure you’re compliant with the opt-in standards to be able to market to them this way.</li></ul><p>“Mobile is now the <a href="https://www.digitalcommerce360.com/2014/09/04/exclusive-mobile-now-primary-way-consumers-shop-online/" target="_blank" rel="noopener noreferrer">primary access point to online retail</a> for most consumers,” says Andrew Lipsman, Vice President of Marketing and Insights at comScore. “As a result, retailers really need to rethink how they deliver their online shopping experience.”</p><h2>Prepare for a Clean Sweep</h2><p>It’s no secret consumers are researching products before purchasing nowadays. There’s actually a term for it: webrooming. As <a href="https://blog.hubspot.com/agency/last-minute-mobile-marketing-tips-holiday-campaigns" target="_blank" rel="noopener noreferrer">defined by HubSpot</a>, webrooming is “what happens when consumers research products online before going into the store to make those purchases.”</p><p>Conversely, showrooming is “when a shopper visits a store to check out a product but then purchases the product from home,” <a href="https://www.techopedia.com/definition/28277/showrooming" target="_blank" rel="noopener noreferrer">according to techopedia.</a></p><blockquote>Webrooming is when consumers research your products online before going into a store to make a purchase. Showrooming is when a consumer researches the product in the store before purchasing online.</blockquote><p>Are your visitors going to find what they need when searching online?</p><p>Let’s take that one step further. Are they going to find what they need when they’re searching online on their mobile device?</p><p>Check in on your SEO. Google searches on mobile for the <a href="http://www.mdgadvertising.com/blog/5-must-know-holiday-marketing-trends-for-brands/" target="_blank" rel="noopener noreferrer">“best” products are up 50%;</a> consumers are using their mobile phones for shopping-related activities, such as comparing prices and searching for coupons.</p><p>Review and prioritize the optimization on your product pages. Incentivize Google reviews. Create consistent and relevant content on your blog. Launch paid social advertising to drive traffic. By utilizing these tactics and paying attention to your online mobile search strategy, you’ll sweep those customers straight to your site and to your shopping cart.</p><h2>The Gift of Mobile</h2><p>Anyone wishing to capture customers this holiday season must create the best user mobile experience possible for their market. If glitz isn’t in your bag of tricks, no worries. Stay true to your brand. Keep it simple. Just make sure you reach out across the available mobile mediums and at minimum – offer gratitude to your customers. You reap what you sow, and you may be paid back in spades.</p><p>You made it onto our good list this season. <a href="https://app.neverbounce.com/register">Create a free account</a> and analyze your list now.</p>

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